Trisha Pena
VP Marketing, Burn Boot Camp
Trisha Peña is the Vice President of Marketing for Burn Boot Camp, where she leads marketing strategy across the Burn Brands ecosystem including Burn Boot Camp, Burn On Demand, and Burn Nutrition. She oversees brand, performance marketing, partnerships, and franchise development marketing with a focus on driving member growth, franchise expansion, and long term brand strength.
She has a passion for building brands that bring people together and for creating marketing strategies that connect community, storytelling, and measurable business growth. Trisha is especially motivated by work that empowers people to build strength, confidence, and long term health.
Outside of work, she is a proud mom of three boys and believes that strength built in the gym carries into every part of life.
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what your customers do.But connection is what makes them stay. In a world driven by analytics and performance metrics, the brands that truly grow are the ones that build community, trust, and lasting relatio...