Marketing With Purpose Kit: Customer Connection in a Data-Driven World
A Deloitte study found that customer-centric companies are 60% more profitable than those that are not.
Yet in a world overflowing with analytics and automation, many businesses struggle to create authentic customer connections that go beyond the data.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Dan Wheeler, Chief Marketing Officer at K9 Resorts Luxury Pet Hotel. Dan brings decades of experience leading marketing, guest experience, and innovation across top brands, and he shares how companies can blend data with empathy to strengthen customer loyalty and business performance.
🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why customer connection is a competitive advantage in today’s market
• How to use data to enhance, not replace, human interactions
• Practical steps to integrate analytics with customer experience strategies
• Real-world examples of brands building trust and loyalty through connection
🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will help you rethink customer connection in the era of data-driven marketing.
Dan Wheeler
CMO
Dan Wheeler joined K9 Resorts as Chief Marketing Officer in 2024 and is responsible for developing and elevating the company’s brand strategy and revenue trajectory. With a deep background in marketing, guest experience, and innovation, Dan has helped build and scale successful brands across multiple industries. In the restaurant category, he has led brand management, digital transformation, advertising, field marketing, public relations, strategy, and concept innovation for Dunkin’, Baskin-Robbins, Wahlburgers, and Uncle Julio’s. As managing partner for OH-based WorkPlace Media and SVP/Group Account Director at global marketing agency RAPP Worldwide, he served a roster of clients across retail, hospitality, consumer electronics, and other industries. Dan is a Club CMO member, sits on the advisory board at InnoLead, and spends his free time cooking, exercising, and enjoying just about anything outdoors with his wife, 4 children, and devoted rescue pups Rosco and Pepper.
