Marketing With Purpose Kit: Breaking Down Silos Across Teams
Your biggest growth problem might not be your marketing strategy.It might be your silos.
When marketing, operations, finance, and leadership aren’t aligned, even great campaigns underperform. But when teams move together, brands accelerate growth and profitability.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Joel Bulger, CMO of WOWorks the platform brand home to six healthy dining fast-casual concepts, Joel brings 25 years of restaurant marketing leadership focused on driving guest traffic, strengthening menu profitability, and building scalable brand systems.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we break down:
• Why silos quietly stall growth
• How marketing can become the connector across teams
• Aligning operations, menu strategy, and brand storytelling
• Turning collaboration into measurable performance
If you’re serious about scaling smarter, this conversation is a must-listen.
Chief Marketing Officer
Joel Bulger is the Chief Marketing Officer of WOWorks, the platform brand home to six better-for-you fast-casual restaurants including Saladworks, Barberitos, Garbanzo, Simple Greek, Frutta Bowl and Z!eats. With an impressive 30-year tenure in marketing and brand development within the restaurant industry, Joel brings a wealth of expertise and a proven track record of fostering growth and innovation. Having previously held primary marketing roles of esteemed brands such as Coca-Cola, Darden Restaurants, Church's Chicken, On The Border, Zaxby's, Johnny Rockets, Wendy's International, and Focus Brands, Joel has earned a stellar reputation for his ability to drive guest traffic and enhance menu profitability.
