Joel Bulger
Chief Marketing Officer
Joel Bulger is the Chief Marketing Officer of WOWorks, the platform brand home to six better-for-you fast-casual restaurants including Saladworks, Barberitos, Garbanzo, Simple Greek, Frutta Bowl and Z!eats. With an impressive 30-year tenure in marketing and brand development within the restaurant industry, Joel brings a wealth of expertise and a proven track record of fostering growth and innovation. Having previously held primary marketing roles of esteemed brands such as Coca-Cola, Darden Restaurants, Church's Chicken, On The Border, Zaxby's, Johnny Rockets, Wendy's International, and Focus Brands, Joel has earned a stellar reputation for his ability to drive guest traffic and enhance menu profitability.
March 4, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
Joel Bulger, Chief Marketing Officer of WOWorks, joins the Marketing With Purpose series on building shared metrics across teams. With 30 years in restaurant marketing, he explains why growth stalls at alignment rather than ideas.
Guest: Joel Bulger