Alberto Ortiz of ATAX on why personal goals drive business goals, and how one operations conversation flipped a struggling franchisee into a top performer.
Alberto Ortiz, CEO and President of ATAX, on the one question that flips a struggling franchisee's trajectory: what is their personal goal? Because personal goals drive business goals, and it's a question most leaders never ask.
He also shares how he stays reachable across 2,700 offices, and the story of financing a franchisee's fee 100 percent when she couldn't afford it, she's now one of ATAX's top performers.
Watch above, then get the full episode: The Role of Empathy in Leadership with Alberto J. Ortiz (https://www.theblisspodcast.com/the-role-of-empathy-in-leadership-with-alberto-j-ortiz/)
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta