Nicole Peel on the trust systems, background checks, and app tracking that let Pawsitively Spoiled scale pet care without losing personal care.
Letting a stranger into your home to care for your pet takes real trust, and Nicole Peel has spent decades building the systems that earn it.
Nicole, Founder and CEO of Pawsitively Spoiled, walks through exactly how her pet sitting franchise protects that trust at scale: $2 million in insurance per location, background-checked dog walkers, and a scheduling app that timestamps every visit down to the minute.
She also shares the moment she knew a new hire wasn't the right fit, in under three minutes, and why loving your own dog isn't the same as being ready to care for someone else's cat, chinchilla, or rabbit.
📅 Tuesday, July 14, 2026
🕚 11:00 a.m. PST
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this video, Nicole covers:
• The insurance, background checks, and app tracking behind every visit
• How she tests whether a new hire truly loves animals
• Why franchising let her scale trust without losing the personal touch
#TheBlissBusinessPodcast #PetFranchise #TrustInBusiness #WomenFounders