Mike Martin, Co-Founder of Replay Sports Cards, on why community over convenience is what actually keeps retail customers coming back.

Replay Sports Cards opened its first shop in March 2021, during COVID, betting on community over convenience while the rest of retail went online. "Everyone was itching to get back to hold the card in their hand, to trade with their friends in the community," says Co-Founder Mike Martin.

Mike breaks down why Replay treats trade nights, live streams, and a collector-focused loyalty program as core business strategy, not marketing extras, and why the brand plans to give away five million cards through Replay Gives Back.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this video, Mike covers:

• Why Replay bet on in-person connection during a pandemic-era launch

• The difference between selling product and selling belonging

• How daily communication keeps inventory and customers aligned across shops

• The story behind Replay Gives Back's three-million-card milestone

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