Lizzy Young of Creative World School on marketing lifecycle strategy: connecting acquisition, retention, and local activation into one growth system.
Full-funnel growth doesn't happen by accident, and it definitely doesn't happen through customer acquisition alone.
In this Marketing With Purpose Kit conversation, Lizzy Young, Director of Marketing at Creative World School, walks through the marketing lifecycle strategy she uses to connect acquisition, retention, and local activation into one system instead of three disconnected efforts.
Watch for:
• Why keeping customers now matters as much as winning them
• How consumer marketing and franchise development can stop working in separate lanes
• What an SMS campaign with strong numbers and rising unsubscribes taught her about data
• How to keep cross-team collaboration alive through the first 90 days of a launch
• Why community marketing still matters in an AI-driven funnel
Hosted by Tullio Siragusa. Produced by Martha Huerta.
Watch the full conversation and read the show notes on the episode page: https://www.theblisspodcast.com/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-7/
More from the Marketing With Purpose Kit series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/