The best marketing organizations don't just generate leads.
They generate revenue.
When marketing is built as a measurable business system, it becomes one of the most powerful drivers of sustainable growth.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ben Cohen, Chief Marketing Officer at French Florist.
Ben is Chief Marketing Officer at French Florist and a seasoned marketing leader with more than 20 years of experience building scalable growth systems. After developing strategies for brands including Adidas, ExxonMobil, and Johnson & Johnson, he helped grow The Good Feet Store from 100 to 300 locations. Today, he applies his expertise in performance marketing and revenue-driven strategy to support French Florist's national expansion.
📅 Wednesday, August 5, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• How to transform marketing into a true revenue engine
• Building measurable marketing systems that scale
• Optimizing customer acquisition cost and lifetime value
• Applying operational discipline to accelerate business growth
🎧 If you're looking to make marketing more accountable, measurable, and directly tied to business performance, this conversation offers practical insights from a leader who has built growth engines for both global brands and franchise organizations.
#TheBlissBusinessPodcast #Leadership #Marketing #RevenueGrowth