Watch Ben Cohen of French Florist on franchise marketing data discipline: why data is an input, not a decision-maker, and local market personality still matters.
Franchise marketing data discipline means knowing what the numbers can't tell you, Ben Cohen says. Watch the CMO of French Florist explain why he treats data as an input rather than the decision-maker, especially across franchise markets with very different local personalities.
Also on screen: the World Cup ticket story that had nothing to do with a floral sale, and why Ben believes retention deserves more attention than the acquisition metrics marketing teams usually lead with.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine-6/.