Marketing should do more than generate awareness.
It should generate measurable growth.
The brands scaling fastest today are the ones treating marketing as a true revenue engine — aligning strategy, analytics, and customer acquisition with aggressive business goals.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, MBA, CFE, Owner of Rice Fractional CMO.
Laura is a growth strategy leader specializing in brand transformation, demand generation, and customer acquisition for multi-brand and franchise organizations. With nearly three decades of experience across franchising, education, health and wellness, consumer brands, and government sectors, she has built scalable marketing engines, managed multi-million-dollar budgets, and led integrated B2B franchise development and B2C acquisition strategies designed to drive measurable enterprise growth through omni-channel marketing, performance analytics, and data-driven execution.
📅 Wednesday, May 27, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• What it takes to turn marketing into a true revenue engine
• Building scalable acquisition systems across franchise organizations
• Aligning marketing analytics with aggressive growth goals
• Creating full-funnel strategies that drive measurable business impact
🎧 If you’re looking to connect marketing performance directly to revenue growth, this conversation delivers practical insight from decades of hands-on leadership experience.
#TheBlissBusinessPodcast #Leadership #Marketing #RevenueGrowth