Sportball's Laura Peever on why purpose-led brands survive a crisis: culture has to be built before marketing ever tells the story.
When a new registration platform crashed Sportball's sales in January 2025, marketing leader Laura Peever didn't reach for a campaign. She reached for her team.
In this Marketing With Purpose Kit conversation, Laura, Head of Marketing at Sportball, explains why a purpose-led brand can't manufacture trust overnight, and why the real test of purpose happens under pressure, not in a mission statement.
Laura walks through the crisis response that pulled her team back from a sales freefall: daily huddles, systematic troubleshooting, and a company-wide instinct to ask "how can I help" instead of assigning blame. She also shares how Sportball keeps operations and customer service inside every marketing planning session, so the whole business moves toward the same growth goals.
📅 Wednesday, July 15, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this video, Laura covers:
• Why purpose has to be operational before it's marketed
• How her team handled a company-wide platform crisis
• Why ops and customer service belong in marketing planning
• When to trust data over intuition, and when to trust your gut
#TheBlissBusinessPodcast #MarketingWithPurpose #PurposeLedBrands #CrisisLeadership