Not sure if your company is ready for a fractional CMO? Tullio Siragusa breaks down the signals to watch for and what real progress looks like in the first 90 days.

In this special Marketing With Purpose Monologue Edition, Tullio Siragusa breaks down what a fractional CMO actually does, and what the role should never become.

A fractional CMO isn't a cheaper full-time hire or a consultant who disappears after a strategy deck. Tullio explains the five ways the right leader creates value: clarity, alignment, accountability, capability, and transition, and the signals that tell you your company has outgrown founder-led marketing.

🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta

🧭 In this video, Tullio covers:
• What a fractional CMO is, and what the role should not become
• The signals that a company is ready for fractional leadership
• What the first 90 days of a fractional CMO engagement should look like
• Why fractional leadership should build capability, not dependency

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