Courtney Joaquin on why brand trust is built through empathy, not louder messaging, and how to keep it real when the board wants quarterly numbers.

Empathy isn't something you turn on during a crisis. Courtney Joaquin, Founder of Too Much Consulting, breaks down why brand trust has to be built daily, through active listening, not manufactured under pressure.

She also tackles the board-vs-brand tension every CMO knows: how to defend long-term brand building in financial terms when leadership wants proof this quarter, and why the CRM is usually where the best customer insight quietly disappears.

Watch above, then get the full episode: Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing (https://www.theblisspodcast.com/marketing-with-purpose-kit-bringing-purpose-and-empathy-into-marketing-7/)

🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta