Gareth Bain on cross team launch alignment: the Saudi Arabia launch that would have shipped an app running the wrong direction if tech had been brought in late.
Cross team launch alignment sounds like process overhead until it saves a product launch. Watch Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing, tell Tullio Siragusa about the pilot that nearly shipped an app running the wrong direction, and what it cost to avoid.
The client was in AI tech, launching a pilot across three countries, one of them Saudi Arabia. Because tech and customer support were pulled into the plan at the start rather than at handoff, someone caught that the product experience needed to run right to left instead of left to right. Caught early it was a design decision. Caught mid-launch it would have been an expensive rebuild. Gareth describes his role in that work as the conductor of the orchestra, with sales, product, support, finance and tech all reading from the same score.
The same instinct shows up in how he treats research. Intuition forms the hypothesis, data validates it. For a bootstrapped health-tech client, that meant recording real users struggling with the MVP and hearing that the price was too high, and fixing the product before advertising money went out the door.
Also in this conversation:
• Why a visible purpose works as a filter on clients and hires
• A two-year roadmap broken into quarterly objectives, built with the team
• Where marketing and sales stop understanding each other, volume versus quality
• KMIs, Key Moments of Impact, and why they sit alongside the KPIs
• Why staying visible during a downturn beats going quiet
Listen to the full episode: Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing (https://www.theblisspodcast.com/marketing-with-purpose-kit-bringing-purpose-and-empathy-into-marketing-6/) Guest profile: Gareth Bain (https://www.theblisspodcast.com/guests/gareth/) More from the Marketing With Purpose Kit Series (https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/)