Sara Whiteleather, Senior Director of Marketing at Batteries Plus, on why cross-team marketing collaboration, not more meetings, is what actually speeds growth up.
Cross-team marketing collaboration starts with shared metrics, not more meetings, according to Sara Whiteleather, Senior Director of Marketing at Batteries Plus. She breaks down how marketing, ecommerce, and operations teams can build a shared North Star goal instead of five competing scorecards.
"Poor collaboration just creates rework, misalignment, delays," Sara says, walking through the Batteries Plus "fit finder" tool, a customer-matching project that only worked once product, ecommerce, and Google's AI teams collaborated on the fix.
📅 Wednesday, June 17, 2026
🕗 8:00 AM PST
🎙️ Hosted by Stephen Sakach
🎧 Produced by Martha Huerta
🧭 In this video, Sara covers:
• Why hitting your own KPIs can still mean the business is losing
• The Batteries Plus fit finder story, and what broke it loose
• Why clear decision frameworks speed teams up, not slow them down
• How a joint marketing and product rebuild doubled search ROI
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