Kevan Zameni of Zero Company on marketing metrics that matter: why clicks and downloads mean nothing until they ladder up to revenue.
Why do so many "great" marketing reports never turn into actual sales? Kevan Zameni, Digital Marketing Specialist at Zero Company, breaks down marketing metrics that matter: "what's the point of all the metrics if it doesn't turn into business outcome."
Kevan also walks through what happens when a client panics over a slow week, why assigning a dollar value to every lead changes how campaigns get optimized, and the moment a frustrated client turned into a partner once empathy entered the conversation.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this video, Kevan covers:
• Why clicks and downloads are not marketing metrics that matter on their own
• How to stay data-driven when a client wants to panic
• Why every lead needs a dollar value attached to it
• Turning a frustrated client into a partner with empathy
#TheBlissBusinessPodcast #MarketingWithPurpose #DigitalMarketing #PPC