Kevan Zameni of Zero Company on marketing metrics that matter: why clicks and downloads mean nothing until they ladder up to revenue.
<p>Why do so many "great" marketing reports never turn into actual sales? Kevan Zameni, Digital Marketing Specialist at Zero Company, breaks down marketing metrics that matter: "what's the point of all the metrics if it doesn't turn into business outcome."</p>
<p>Kevan also walks through what happens when a client panics over a slow week, why assigning a dollar value to every lead changes how campaigns get optimized, and the moment a frustrated client turned into a partner once empathy entered the conversation.</p>
<p>🎙️ Hosted by Tullio Siragusa</p>
<p>🎧 Produced by Martha Huerta</p>
<p>🧭 In this video, Kevan covers:</p>
<p>• Why clicks and downloads are not marketing metrics that matter on their own</p>
<p>• How to stay data-driven when a client wants to panic</p>
<p>• Why every lead needs a dollar value attached to it</p>
<p>• Turning a frustrated client into a partner with empathy</p>
<p>#TheBlissBusinessPodcast #MarketingWithPurpose #DigitalMarketing #PPC</p>