Market Engineering: Building Markets That Win with Bruce Cleveland

Bruce Cleveland is returning to The Bliss Business Podcast.

When Bruce first joined us in May 2025, we explored how companies move from promising ideas to repeatable, scalable growth. This time, he returns to discuss his new book, Market Engineering: Because Markets Don’t Build Themselves, and why building a strong product is no longer enough to create lasting market leadership.

Drawing on decades of experience at Oracle, Apple, Siebel Systems, and C3.ai—as well as investments in companies including Marketo, Vlocity, Doximity, and C3.ai—Bruce explains how leaders can intentionally shape categories, positioning, messaging, stories, and thought leadership.

In Market Engineering: Building Markets That Win, we explore:
• Why successful companies engineer markets, not only products
• The five tenets of Market Engineering
• How leaders know whether a market narrative is working
• Why category and context create durable advantages in the AI era
• How startups and established enterprises can use the framework
• The highest-impact first step for teams with limited resources

📅 Thursday, July 2, 2026
🕚 11:00 a.m. PST
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta

Products can be copied and features can be matched. But the company that defines the market can shape how customers understand the problem—and who they trust to solve it.

#TheBlissBusinessPodcast #MarketEngineering #CategoryDesign #MarketStrategy