Alicia Hart and Jeanine Charlton of Merchants Fleet on the leadership storytelling and culture rituals, from a six-chapter narrative to a "bury the past" box, behind Move America.
Leadership storytelling and culture are what turned Move America from a strategy slide into daily behavior at Merchants Fleet, according to Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. They walk through the six-chapter narrative built with The Storytellers, the "bury the past" ritual, and why culture can't belong to HR alone.
"Culture is really shaped in those moments that test execution," Jeanine says, describing what changed after leaders, not HR, delivered the story themselves.
📅 Tuesday, June 16, 2026
🕚 11:00 a.m. PST
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this video, Alicia and Jeanine cover:
• The six-chapter Move America narrative built with The Storytellers
• The "bury the past" ritual and its 13-point psychological-safety jump
• Why a Chief Technology Officer is co-sponsoring a culture initiative
• How Merchants Fleet designed a distinct experience for remote employees
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