5,000+ attendees. 300+ sponsors. One big question: How do you stand out when everyone is competing for the same advisor's attention?
At Future Proof Festival 2026 in Huntington Beach, conversations about AI, advisor growth, technology, and relationships revealed an important challenge for ETF marketers.
Technology can help us reach more people. But can it help us build deeper trust?
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski shares three marketing lessons from Future Proof:
1. Earn trust before asking for attention or allocation. Credibility and genuine understanding matter.
2. Choose your audience before your channels. Meaningful relevance beats broad, disconnected outreach.
3. Use AI to amplify human expertise, not replace it. Let the people behind the strategy become part of the story.
Plus, learn how to turn conference conversations into practical next steps for ETF marketing teams.
We'll also be at Future Proof Connect, November 18–19, 2026. Let's keep the conversation going.
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