Many ETF issuers know how to list a ticker. Fewer know how to build the marketing architecture that turns a launch into durable market belief.

In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Patina Grayson, ETF Marketing Consultant and Founder of etfcmo.com, to discuss what ETF issuers need after the listing bell: strategy, positioning, audience education, advisor channel alignment, operational workflows, compliance partnership, measurement, search visibility, and long-term brand differentiation.

Patina brings nearly 20 years of marketing experience, including 14 years in financial services, retirement, asset management, investments, ETFs, and insurance. She has launched more than 50 ETFs as of March 2026 and previously served as ETF Marketing Director at Allianz Life, where she built an ETF marketing team from scratch, launched more than 40 defined outcome ETFs on NYSE and Cboe, and increased inbound leads by 816% without increasing budget or resources.

This episode also explores the May 2026 Google AI Search shift and what it means for ETF issuers. Search is becoming more conversational, more multimodal, more agentic, and more zero-click. For ETF marketers, that means a fund page alone is not enough. Issuers need credible, structured, original, human-led content that helps Google, AI search tools, advisors, and investors understand what the ETF is, who it serves, and why it deserves trust.

In This Episode, You Will Learn:

• Why listing a ticker is not the same as launching a market
• How to bridge the gap between launch and profitability
• What defined outcome ETF launches teach marketers
• Why the May 2026 Google AI Search shift matters for ETF issuers
• How to align marketing, product, sales, capital markets, legal, and compliance
• Why purpose matters in ETF marketing

Beyond the Ticker

ETF growth is not won by simply making a product available. It is won by making the story clear, repeatable, useful, and credible enough for advisors, institutions, investors, and AI-assisted search systems to understand and trust.

BLISS stands for Build Love Into Scalable Systems. This show is purpose-built ETF marketing that drives issuer growth, done humanly with clarity, trust, and honest measurement.

Brought to you by Zero Company Performance Marketing.

#ETFMarketing #AssetManagement #AUMGrowth