ETF marketers are competing in a category where product choice is abundant, attention is fractured, and trust is hard to earn. In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Megan Braverman, Owner and Principal of Berbay Marketing & Public Relations, to explore how financial services firms build the visibility and credibility required for growth.

Megan brings deep experience helping finance and professional services firms create marketing and PR programs that support awareness, differentiation, lead generation, and revenue growth. Together, Mike and Megan discuss what ETF issuer marketers can learn from finance PR: earned media, thought leadership, message clarity, expert commentary, social media, email marketing, SEO, rankings, and the discipline of listening before selling.

In This Episode, You Will Learn:

• Why visibility is not the same as credibility: How financial firms can be seen without being trusted, and what ETF marketers need to do to bridge that gap.

• How finance PR supports modern ETF discovery: Why credible third-party mentions, expert commentary, and educational thought leadership matter as advisors and investors research firms across search, social, media, and AI-assisted tools.

• How to make an ETF story more repeatable: Why a fund’s strategy, audience, purpose, and market relevance need to be explained in language the market can remember and reuse.

• Why “listen first, sell later” belongs in ETF marketing: How audience understanding shapes better messaging, better content, better media outreach, and stronger advisor relationships.

• How purpose fits into ETF marketing: Why a firm’s “why” can help clarify the audience it serves, the story it tells, and the trust it earns.

Beyond the Ticker

ETF growth is not won by louder promotion. It is won through clarity, trust, consistent presence, and a story the market can repeat. This episode is about finance PR that helps ETF issuers earn belief before they ask for allocation.

BLISS stands for Build Love Into Scalable Systems. This show is purpose-built ETF marketing that drives issuer growth, done humanly with clarity, trust, and honest measurement.

Brought to you by Zero Company Performance Marketing.

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