Great franchise growth is not only about expansion. It is about creating trust, connection, and a seamless experience for customers, franchise owners, and teams.
In this episode of The Bliss Business Podcast, we welcome Larisa Walega, Chief Growth Officer of Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands. Larisa helps drive growth while creating a more connected customer experience across every touchpoint, and she is passionate about empowering franchise owners, strengthening brand culture, and helping businesses grow with purpose. Ziebart has been a leader in vehicle appearance and protection for more than 65 years, with a global franchise presence across 37 countries.
In this episode, we explore:
• Why empathy matters in franchise leadership
• How connection strengthens customer experience
• Why franchise owners need both systems and support
• How community can become part of brand growth
• What it takes to scale while preserving culture
• Why purpose-driven leadership is the future of franchising
📅 Tuesday, June 9, 2026
🕚 11:00 a.m. PST
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
The future of franchise growth is not just about more locations. It is about building communities of trust where owners, teams, and customers feel connected and supported.
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