ETF issuers do not only need more visibility. They need the right conversations.
In a market with thousands of ETFs competing for attention, a podcast can give an issuer something a factsheet and ad usually cannot: time to explain complexity, humanize leadership, and build trust through a real conversation.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski speaks with Larissa Banting, APR, owner of El Bee PR, about why podcasts deserve a serious place in ETF marketing and PR strategy.
They discuss:
• Why podcasts work for complex ETF stories
• How to choose the right podcast rooms
• Who should represent the issuer
• How one interview can become a month of useful content
• How podcast appearances support search, AEO, GEO, AI discovery, and sales enablement
The goal is not to be on every show. The goal is to show up in the right rooms with a point of view specific enough to be remembered.
BLISS stands for Build Love Into Scalable Systems. This show is purpose-built ETF marketing that drives issuer growth, done humanely with clarity, trust, and honest measurement.
Brought to you by Zero Company Performance Marketing.
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