Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
In an era of polished ads and AI-generated content, consumers crave one thing above all: authentic connection.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Darren Keeler, VP of Marketing & Creative at Shuckin’ Shack Oyster Bar. Since 2019, Darren has been the creative captain behind the Shack’s genuine, fun-loving brand — blending coastal culture, crave-worthy food, and heartfelt storytelling to fuel growth across the fast-expanding Shack fleet.
From hyper-local partnerships and community-powered events to philanthropic initiatives, Darren shows how purpose and empathy can drive both loyalty and good vibes — proving that marketing rooted in humanity wins every time.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
💡 In this episode, we explore:
• Why empathy is marketing’s most powerful differentiator
• How to blend purpose and personality to create an authentic brand
• Lessons from turning community connection into business growth
• The art of storytelling that feels real — and gets results
🎧 Tune in for a conversation that’s equal parts inspiring, insightful, and full of coastal charm.
Darren Keeler
VP of Marketing
Since 2019, Darren Keeler has been a creative captain behind Shuckin’ Shack Oyster Bar’s genuine, authentic and fun-loving experience. As VP of Marketing & Creative, he blends local coastal culture, crave-worthy food, genuine storytelling, and unmistakable brand energy to fuel growth across the fast-expanding Shack fleet. From hyper local partnerships to community-powered events and philanthropic initiatives, Darren builds real-deal connections that drive loyalty and good vibes. A former Top 40 Radio DJ, he knows how to connect with consumers on a personal level and deliver moments worth talking about. Authenticity, agility, community, and fun all while serving quality seafood, cold beers and cocktails with Shuckin’ Shack Oyster Bar.
