Marketing With Purpose Kit: Aligning Marketing with Business Growth

Marketing should not sit on the sidelines of business growth. It should be driving it.

When marketing is fully aligned with operations, expansion strategy, and financial goals, brands scale with clarity and confidence.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Kelly Struble, VP of Marketing at Just Between Friends and Co-Founder & CEO of Tama Tea.

At Just Between Friends, a children’s consignment pop-up franchise with 150 locations across more than 30 states, Kelly leads marketing strategy focused on growth, community connection, and franchise success. She is also the co-founder and CEO of Tama Tea, a beverage brand with distribution from the East Coast to California.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• What true alignment between marketing and growth looks like

• Scaling franchise brands while preserving community connection

• The entrepreneurial mindset behind sustainable expansion

• Turning brand strategy into measurable business results

If you’re looking to position marketing as a true growth engine inside your organization, this episode delivers both inspiration and practical insight.