Marketing With Purpose Kit: Aligning Marketing with Business Growth
Research from Gartner shows that organizations where marketing is tightly aligned with business strategy are 3.5 times more likely to outperform peers in revenue growth.
Yet many marketing teams still find themselves disconnected from core business goals, limiting their impact and long-term effectiveness.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jessica Martin, Chief Marketing Officer at Payroll Vault.
Jessica brings extensive experience in marketing leadership, brand development, and driving growth across industries, and she shares how aligning marketing with business strategy can create measurable, sustainable success.
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why marketing alignment is essential for business growth
• How CMOs can connect strategy with execution
• Practical steps to ensure marketing supports organizational goals
• Real-world examples of alignment driving stronger outcomes
🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will show you how marketing alignment can be the catalyst for long-term business growth.
Jessica Martin
Chief Marketing Officer
Jessica Martin is the Chief Marketing Officer of Payroll Vault Franchising, a payroll and workforce management franchise system in Littleton, Colorado. With a rich background in team development, marketing, and communications, she consistently increases profits, reduces costs, and builds highly effective marketing campaigns. As the former Director of Marketing & Executive Project Manager, Jessica oversaw communications and information sharing, developed messaging and communication strategies, and led event planning and major internal projects. She played a key role in the development of the Managed Marketing Program, generating a substantial increase in annual revenue since its launch in 2021.
Jessica is a recent graduate of the Women and Leadership program at the University of Colorado Colorado Springs, where she deepened her expertise in transformational leadership and creating inclusive pathways for success. This experience reinforced her passion for identifying gaps within communities and building bridges that connect diverse perspectives, mindsets, and groups while finding innovative ways to lift others up.
In her current role as CMO, Jessica is responsible for building the marketing team and executing Payroll Vault’s marketing and advertising initiatives. She obtained her Certified Franchise Executive designation in 2023 and brings a strategic, forward-thinking approach that prioritizes both business growth and community impact.
Outside of work, Jessica is actively involved in organizations that bridge the community with law enforcement and promote wi…
Read More
