Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Marketing should not just support growth. It should drive it.
The most successful franchise brands understand that marketing becomes a true revenue engine when strategy, operations, and leadership are fully aligned.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Madeleine Zook, Co-Founder of Catalyst.
Madeleine Zook, CFE, is a recognized leader in the franchise industry with experience as a multi-brand franchisor, multi-unit franchisee, and founder of multiple agencies across franchise marketing, operations, and recruitment. Most recently, she partnered with franchise executive David Barr to launch Catalyst, a growth and marketing advisory firm supporting emerging and mid-market brands representing more than $1 billion in system-wide revenue. Recognized as one of USA Today’s Top 10 CMOs to Watch and among Philadelphia’s Top 100 C-Suite Executives, Madeleine is also the founder of Together She Can, a nonprofit supporting underserved communities through access to essential hygiene products.
📅 Wednesday, May 13, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• What it takes to turn marketing into a true revenue engine
• Aligning franchise growth strategy with operational execution
• Supporting emerging brands through scalable marketing systems
• Why purpose-driven leadership strengthens long-term growth
🎧 If you’re building a franchise brand or looking to connect marketing more directly to measurable business results, this conversation delivers both strategic insight and inspiration.
Franchisee, Franchisor, Supplier
Madeleine Zook, CFE, is a recognized leader in the franchise industry, bringing extensive experience as a multi-brand franchisor, multi-unit franchisee, and founder of multiple agencies spanning franchise marketing, operations, and recruitment.
Most recently, she partnered with franchise executive David Barr to launch Catalyst, a growth and marketing advisory firm focused on emerging and mid-market brands. Today, the firm supports franchise systems representing over $1 billion in system-wide revenue.
Madeleine has been recognized as one of USA Today’s Top 10 CMOs to Watch, named among Philadelphia’s Top 100 C-Suite Executives, and nominated for the International Franchise Association’s prestigious Crystal Compass Award, honoring exceptional leadership and industry impact.
She is also the founder of Together She Can, a 501(c)(3) nonprofit dedicated to supporting underserved communities through access to essential hygiene products. Madeleine resides in Philadelphia with her husband, three children, and their dog.