Madeleine Zook
Franchisee, Franchisor, Supplier
Madeleine Zook, CFE, is a recognized leader in the franchise industry, bringing extensive experience as a multi-brand franchisor, multi-unit franchisee, and founder of multiple agencies spanning franchise marketing, operations, and recruitment.
Most recently, she partnered with franchise executive David Barr to launch Catalyst, a growth and marketing advisory firm focused on emerging and mid-market brands. Today, the firm supports franchise systems representing over $1 billion in system-wide revenue.
Madeleine has been recognized as one of USA Today’s Top 10 CMOs to Watch, named among Philadelphia’s Top 100 C-Suite Executives, and nominated for the International Franchise Association’s prestigious Crystal Compass Award, honoring exceptional leadership and industry impact.
She is also the founder of Together She Can, a 501(c)(3) nonprofit dedicated to supporting underserved communities through access to essential hygiene products. Madeleine resides in Philadelphia with her husband, three children, and their dog.
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Marketing should not just support growth. It should drive it. The most successful franchise brands understand that marketing becomes a true revenue engine when strategy, operations, and leadership are fully aligned. In this w...