Building Community and Connection in Business with Howard Waterman
81% of consumers say they need to trust a brand before making a purchase decision (Source: Edelman Trust Barometer).
Trust and connection are not just nice-to-haves in business, they are the foundation for long-term growth and brand loyalty.
Join us for this episode of The Bliss Business Podcast featuring Howard Waterman, Founder and CEO of The Waterman Group. Howard is an influential communications strategist and award-winning board advisor with over two decades of experience shaping brand narratives for companies like Verizon, Moody’s, and leading tech startups.
We’ll dive into how businesses can build authentic connections through strategic storytelling, purpose-driven communications, and human-centered leadership.
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• Why trust and transparency are the true competitive advantages
• How storytelling builds stronger relationships with customers and teams
• The role of purpose in elevating brand and leadership strategies
• How leaders can communicate with clarity and empathy during crises
🎧 If you’re looking for insights on building connections that last, this conversation is for you.
Howard Waterman
Founder and CEO of The Waterman Group
Howard Waterman is the Founder and CEO of The Waterman Group, a communications solutions company specializing in strategic media relations, brand reputation, and thought leadership campaigns. With over two decades of experience leading communications for top brands like Verizon, Moody’s Corporation, and tech startups, Howard is recognized as a trusted board advisor, crisis communications expert, and leadership coach. He currently serves both on the board at AI 2030 and as Chief Executive in Residence, Communications/PR Strategy and is a senior advisor to growth companies focused on scaling their brand and reputation.
