Building Community and Connection in Business with Craig Larsen and Dr. Peter Fotinos
By 2030, one in five Americans will be over the age of 65 (U.S. Census Bureau).
Yet, despite advances in medicine, millions still face preventable conditions tied to stress, aging, and hormonal imbalance. The challenge is no longer about living longer but about living better.
In this episode of The Bliss Business Podcast, we’re joined by Craig Larsen, Co-Founder and CEO of Excel Medical, and Dr. Peter Fotinos, Chief Medical Officer of Excel Medical, which includes brands Male Excel and Fem Excel.
Together, they have built the nation’s first telehealth hormone replacement therapy (HRT) clinic, helping more than 100,000 members improve vitality, sleep, energy, and confidence while redefining how people approach healthy aging.
As the leader in men's and women's hormone replacement therapy, they’ve pioneered a new model of personalized, proactive health rooted in daily microdosing and clinically proven protocols.
🎙️ Hosted by Tullio Siragusa and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• Why the future of healthcare must shift from treatment to prevention
• How Excel Medical scaled trust and connection through telehealth
• Stories of patients transforming their lives through proactive health solutions
• The role of purpose and empathy in reimagining how we age
🎧 Whether you’re a leader, entrepreneur, or someone thinking about the future of health, this conversation shows how community, compassion, and innovation can change lives.
Dr. Peter Fotinos
Chief Medical Officer of Excel Medical
Dr. Fotinos is a world-renowned expert in hormone replacement therapy (HRT), age management, and preventative medicine. With decades of experience, he has developed innovative methods in HRT, achieving remarkable success in improving patients’ overall well-being. By focusing on the root causes of aging and hormonal imbalances, Dr. Fotinos ensures that his patients not only feel younger but also live healthier, more fulfilling lives.
He earned a Bachelor of Science and medical degree from University of North Carolina at Chapel Hill and a residency at Carolina Medical Center, now Atrium.
Craig Larsen
Co-Founder and CEO Excel Medical
Craig has over 30 years of executive leadership. He has extensive experience in scaling businesses to profitability, including 13 years dedicated to growing the healthy aging market. He co-founded Aquesta Bank and later sold it to UCBI. He also co-founded the first cloud-based software in the US. He is presently the co-founder and CEO of Excel Medical. "By optimizing hormones and lifestyles, we empower men and women with proactive health solutions that promote long-term protection and vitality."
