Building Community and Connection in Business with Aaron Morfin
Can a business become more than a brand—can it become a community?
Join us for an episode of The Bliss Business Podcast with Aaron Morfin , CMO of Cilantro Taco Grill, as we explore how authenticity, empathy, and connection can transform a business.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Aaron built a thriving brand rooted in family values and community care
+ The systems and practices he uses to lead with empathy, both for customers and his team
+ Why authentic connections create loyal customers and resilient businesses
+ The hidden competitive advantage of making people feel seen, valued, and connected
Whether you’re a business owner, team leader, or someone who believes in the power of human connection, this episode is for you.
💬 What does community mean to you in business?
Aaron Morfin
CMO of Cilantro Taco Grill
Meet Aaron Morfin, the Gen Z CMO who’s shaking up the Mexican QSR scene. As the Chief Marketing Officer of Cilantro Taco Grill, Aaron is bringing fresh, innovative ideas to the forefront while honoring the legacy of his father, Temoc Morfin, CEO of Cilantro Taco Grill, and spotlighting his family’s immigrant journey.
