Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.
Josh breaks down:
* Why bottom-of-funnel spend drives faster returns
* How to balance brand-building and conversion tactics
* Why flexible budgets outperform fixed annual allocations
* What ROAS really means and how to use it to make smarter decisions
This is the kind of episode every founder, CMO, or marketing manager should hear before their next budget cycle.
🎧 Listen now and start turning spend into growth.
#TheBlissBusinessPodcast #Marketing #Strategy #ROAS