Sometimes innovation begins by questioning something everyone else has accepted.
For decades, the traditional fitness experience followed a familiar model: a physical location, scheduled classes, instructors, and a commitment of time that didn't always fit people's lives.
But what if fitness could be more flexible, accessible, and efficient?
In this episode of The Bliss Business Podcast, we welcome Stephen P. Smith, Founder and CEO of HOTWORX, a 24-hour infrared fitness franchise combining heat, exercise, and virtually instructed workouts.
An entrepreneur since 1986, Stephen's journey spans athletics, gym ownership, the creation of Planet Beach, and the invention of a patented infrared fitness sauna. Today, HOTWORX has grown to more than 900 locations worldwide, bringing a different approach to fitness and franchising.
In Reinventing Fitness, Scaling Wellness, we explore:
- How an entrepreneurial mindset transforms established industries
- Why innovation begins by questioning conventional business models
- How technology can make fitness more convenient and accessible
- What it takes to build and scale a new franchise concept
- How leadership and innovation can empower local entrepreneurs
- Why sustainable growth requires both vision and disciplined systems
📅 Thursday, November 5, 2026
🕚 11:00 a.m. PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
The future of business belongs to leaders who see possibilities where others see limitations — and build systems that help more people benefit from those possibilities.
#TheBlissBusinessPodcast #HOTWORX #FitnessInnovation #FranchiseLeadership