Marketing shouldn't be measured by activity.
It should be measured by revenue.
The companies growing fastest today aren't just investing in marketing. They're building scalable systems that turn strategy, customer insights, and execution into measurable business results.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Michelle Hubner, Director of Marketing at Ideal Siding a fast-growing home services franchise specializing in siding across the U.S. and Canada.
Leading marketing for a close to 100-location network, Michelle focuses on helping local franchise owners grow profitably while building trust with homeowners making major exterior renovation decisions. Her work blends performance marketing, brand reputation, customer empathy, and practical franchise support, with a clear belief that marketing should do more than generate leads. It should create confidence, connection, and sustainable business growth.
📅 Wednesday, July 1, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• Turning marketing into a measurable revenue engine
• Building scalable systems that support long-term growth
• Aligning marketing strategy with business objectives
• Creating customer experiences that drive sustainable revenue
🎧 If you're looking to move beyond marketing metrics and build strategies that directly impact your bottom line, this conversation offers practical insights on turning marketing into a true growth engine.
#TheBlissBusinessPodcast #Leadership #Marketing #RevenueGrowth