Marketing generates activity.
But when done right, it generates revenue.
Too often, campaigns produce clicks and impressions without clearly connecting to business growth. The real opportunity lies in turning marketing insights into measurable revenue outcomes.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Paul Waithaka, Account Executive at Zero Company where he applies his master’s degree in marketing research to build, analyze, and optimize PPC and social media campaigns for clients across a wide range of industries. Certified in Google Ads Search and Google Ads Measurement and fluent in three languages, he brings analytical precision and a global perspective to translating complex data into strategies that drive results.
📅 Wednesday, March 18, 2026 | 🕗 8:00 AM PDT
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• What it takes to turn marketing into a true revenue engine
• How data and research guide smarter campaign decisions
• Optimizing PPC and social strategies for measurable growth
• Translating marketing analytics into real business impact
🎧 If you’re looking to move beyond vanity metrics and make marketing a measurable driver of revenue, this episode is for you.
#TheBlissBusinessPodcast #Leadership #Marketing #DigitalMarketing #RevenueGrowth