Is your brand truly aligned with its purpose, or just throwing around buzzwords?

📊 According to EY and Harvard Business Review, 89 percent of executives believe a strong sense of collective purpose drives business success, yet only 46 percent say their company actually operates that way.

In this week’s Marketing With Purpose Kit episode of The Bliss Business Podcast, we break down the difference between mission, vision, and purpose, and why getting them confused is costing you resonance, relevance, and results.

📅 Wednesday, June 18, 2025
🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa

In this episode, we’ll cover:

• Why purpose is your brand’s timeless center, not a marketing tagline
• How misalignment between leadership and marketing weakens connection
• What AI tools like aiCMO can do to help you scale purpose without dilution
• How to craft messaging that actually connects with your audience and your team

💬 Does your company clearly define its why, what, and where? Let us know how you’re aligning your purpose below.

#TheBlissBusinessPodcast #Leadership #MarketingStrategy