🧠 74% of consumers say they are more loyal to brands that understand them at a personal level (Source: Salesforce, 2024).
Too many companies build personas based on demographics. But what if you built them around purpose?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack how to create purpose-led customer personas that speak to the why behind the buy—and why traditional segmentation is no longer enough.
📅 Wednesday, July 23, 2025
🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• Why psychographics and values matter more than job titles and zip codes
• The shift from surface-level traits to emotional resonance
• How to build personas that unlock deeper brand intimacy
• How empathy mapping and storytelling can turn customers into champions
This episode is a playbook for anyone tired of generic marketing. If you want your audience to feel seen, not just sold to, this one’s for you.
🎧 Whether you’re a founder, marketer, or team leader, learn how to connect with what your customers believe in, not just who they are.
#TheBlissBusinessPodcast #MarketingWithPurpose #CustomerExperience