According to PwC, 73% of customers say experience is a key factor in their purchasing decisions, yet only 49% of U.S. consumers say companies provide a good customer experience.
This gap highlights the challenge many organizations face: using data to understand customers while still creating genuine, human-centered connections.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone. Lindsey brings a wealth of expertise in brand strategy, franchise growth, and customer engagement, and she shares how businesses can combine data-driven insights with authentic interactions to create lasting impact.
📅 Wednesday, October 1, 2025 | 🕗 8:00 AM PDT
🎙️ Hosted by Michelle Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why customer connection is more critical than ever in a data-first world
• How to balance technology with empathy in customer engagement
• Practical steps to turn insights into meaningful action
• Real world examples of brands building loyalty through authentic connection
🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will equip you to strengthen customer connection in the era of data-driven marketing.
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