A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations.
Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, CMO at Celebree School. Laura brings extensive experience in franchise marketing and brand growth, and she shares how breaking down silos across teams can unlock creativity, efficiency, and purpose-driven impact.
📅 Wednesday, September 17, 2025 | 🕗 8:00 AM PDT
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why silos persist and the hidden costs they create
• How shared purpose aligns marketing, sales, and operations
• Practical steps to improve communication and collaboration
• Examples of how cross-team integration drives better results for brands
🎧 Whether you’re leading a startup, scaling a franchise, or running a corporate team, this conversation will help you reimagine collaboration as your ultimate marketing advantage.
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