Marketing performs best when creativity and analytics work together.
The strongest growth strategies are built when data drives decisions, but human insight shapes the message.
In today’s competitive landscape, brands need more than visibility. They need marketing systems that align strategy, media, customer behavior, and business goals into measurable growth.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chris McGee, VP of Marketing at Batteries Plus.
Chris leads data-driven strategies that connect brands with the right audiences in meaningful ways. Her background includes leadership roles at Bank of America and agency work with brands like PayPal, Disney and AT&T. She specializes in aligning analytics, creative and media to drive purposeful, measurable growth.
📅 Wednesday, June 10, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Stephen Sakach
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• Aligning marketing strategy with measurable business growth
• Turning customer insights into full-funnel marketing performance
• Balancing analytics, creative, and media strategy
• Building high-performing teams that drive scalable results
🎧 If you’re looking to connect marketing execution more directly to business impact, this conversation offers practical insight into building growth strategies that truly perform.
#TheBlissBusinessPodcast #Leadership #Marketing #BusinessGrowth