From Headlines to Flows: Building an ETF Growth Engine

The ETF market rewards timing - but timing only creates a moment.

An issuer still has to turn that moment into understanding, sales conversations, platform access, follow-up, and durable trust.

In From Headlines to Flows: Building an ETF Growth Engine, Mike Liwski speaks with Paul Marino, Chief Revenue Officer of Themes ETFs, about the commercial system behind ETF adoption.

Paul brings a rare combination of journalism, PR and media knowledge, sales leadership, RIA distribution, product-launch experience, and revenue strategy.

They discuss:

• What really sits underneath rapid AUM growth
• How to build a repeatable ETF revenue system
• What makes a media story useful instead of promotional
• What sales should do after a strong interview or market headline
• Which leading indicators matter before AUM provides the final answer
• A live 90-day headline-to-flow clinic

Attention is temporary. The system behind it determines whether belief has somewhere to go next.

BLISS stands for Build Love Into Scalable Systems. This show is purpose-built ETF marketing that drives issuer growth, done humanely with clarity, trust, and honest measurement.

Brought to you by Zero Company Performance Marketing.

#ETFMarketing #ETFGrowth #ETFDistribution #AssetManagementMarketing