Franchise brands that prioritize emotional connection can outperform competitors by up to 85% in revenue growth (Gallup). But connection doesn’t happen by chance. It’s designed through leadership, systems, and shared purpose.
In this week’s episode of The Bliss Business Podcast, we’re joined by Bo Lowery, Vice President of Marketing at Wild Birds Unlimited. Bo has helped grow one of the most beloved brands in specialty retail by turning stores into hubs of community, nature, and belonging.
📅 Tuesday, August 12, 2025
🕚 11:00 AM PDT
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• How to build lasting community through business
• The systems that allow 350+ franchisees to deliver consistent care
• Why emotional connection drives loyalty more than satisfaction
• How leaders can scale love, purpose, and trust
🎧 Whether you’re leading a brand, franchise, or local business, this episode will reshape how you think about growth through connection.
#TheBlissBusinessPodcast #Leadership #FranchiseMarketing