Marketing With Purpose Kit: Positioning with Purpose
🧠64% of consumers say shared values are the primary reason they form a relationship with a brand (Harvard Business Review).
In a crowded market, features fade fast. But purpose, and the beliefs you stand for, can set your brand apart for years to come.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we dive into how brands can carve out their unique white space by leading with a belief rather than just selling features.
🎙️ Hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧠In this episode, we explore:
• How to position your brand around values that resonate
• Why beliefs build loyalty and emotional connection
• Examples of brands like Tony’s Chocolonely and Cost Plus Drugs who lead with purpose
• How to identify the “white space” in your industry that others aren’t claiming
🎧 Whether you’re a marketer, founder, or brand strategist, this episode is packed with insights to help you turn your purpose into a powerful differentiator.
Stephen Sakach
Founder and CEO of Zero Company and AICMO
Stephen Sakach is Founder and CEO of Zero Company | Visionary in Purpose-Driven Business Practices
Stephen Sakach is a transformative leader and the driving force behind Zero Company, where he is pioneering a new era of purpose-driven business. As the creator of the BLISS concept—“Build Love Into Scalable Systems”—Stephen is redefining how businesses grow, fostering empathy, connection, and sustainable impact at scale.
Under Stephen's visionary leadership, Zero Company has evolved from a traditional command-and-control structure into a thriving self-managed organization. This decentralized model has empowered teams, enhanced engagement, and fostered a culture rooted in transparency, collaboration, and shared purpose.
Stephen is also at the forefront of innovation in the AI space with the development of AI CMO, an empathy-driven, purpose-led marketing platform. Designed to make businesses more human-centric, AI CMO helps organizations build authentic connections with their audiences while aligning their strategies with core values.
Guided by the ethos of BLISS, Stephen has dedicated his career to embedding empathy and human-centered principles into every layer of business—transforming brands, systems, and cultures to prioritize care, understanding, and genuine connection from the inside out.
Tullio Siragusa
Empathy-Driven Leader | Fractional COO | Podcast Host | Purpose & EQ Coach
Tullio Siragusa is a seasoned business strategist, author, and speaker, renowned for integrating disruptive technologies with emotional intelligence (EQ) to drive transformative growth.
As the founder of Inventrica Advisory, and the EmpathIQ Framework™ he provides strategic guidance, serving as an Operating Partner, Strategic Advisor, and leadership coach.
An accomplished author, Tullio has written extensively on leadership, innovation, and self-management. His books challenge conventional thinking and provide actionable insights for individuals and organizations striving for sustainable success. His published works are available on Amazon, where he explores themes of emotional intelligence, business transformation, human-centric leadership, and purpose-driven success.
Tullio shares his insights through various platforms, including The Bliss Business Podcast, where he explores empathy in leadership and the future of work. His multimedia content on leadership, innovation, and personal growth is featured on his YouTube Channel.
His deep commitment to promoting a human-centric approach to innovation is exemplified through significant roles as an Advisory Board Member of the University of California, Riverside, Design Thinking Executive Program, the University of San Francisco, School of Management, Digital Marketing Program, and as co-founder of RadicalPurpose.org
Furthermore, his role as a Board Advisor at AI2030.org amplifies this commitment, steering AI development towards a horizon of sustainability and ethical practices. Throug… Read More
Ash Maher
Producer/DJ, Co-founder Awaken Radio Club
Ash is a digital marketing guru who excels in PPC, SEO, social media, and data analytics. His thorough analysis leads to innovative growth strategies, aligning with the ethos of infusing love into business systems.
Outside work, he channels his creativity as a DJ in Los Angeles, crafting immersive sound experiences as co-founder of Awaken Radio Club. Ash's blend of analytical acumen and artistic expression underlines his commitment to continuous innovation and personal growth.
