Marketing With Purpose Kit: Customer Connection in a Data-Driven World
In a world where data drives decisions, real customer connection still depends on clarity, trust, and human understanding. Yet many businesses struggle to translate complex marketing metrics into meaningful actions that truly serve their customers.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Anna Phillips, Account Executive at Zero Company. Since 2015, Anna has worked across a wide range of industries, serving as a trusted resource for clients by demystifying the complexities and jargon of online marketing. She shares how focusing on clear communication and genuine partnership helps brands strengthen customer relationships while driving awareness, sales, and growth.
🎙️ Hosted by Michele Brasfield
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• Why clarity builds trust in a data-driven marketing world
• How simplifying marketing insights strengthens customer connection
• The role of partnership in driving long-term client success
• Lessons from working hands-on with brands across diverse industries
🎧 Whether you’re navigating digital marketing for the first time or refining an established strategy, this conversation will help you rethink how data and human connection work best together.
Account Executive
As an experienced Account Executive, Anna serves as a trusted resource for her clients, seeking to demystify the complexities and jargon of online marketing. She loves seeing the results of her work in terms of increasing brand awareness, sales and customers for her clients. Anna has been working in the digital marketing agency world since 2015, and over the years she has worked with dozens of clients across a wide range of industries. Outside of marketing, she enjoys horseback riding, weightlifting and playing the classical guitar, as well as exploring our local parks and beaches.
