Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
According to Harvard Business Review, purpose-driven brands outperform the market by 42%—yet many organizations still struggle to infuse genuine empathy and meaning into their marketing.
The key lies in understanding that purpose isn’t just a message—it’s a mindset that guides every interaction and decision.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Ash Maher, Chief Marketing Officer at Falcon Wealth Planning. Ash brings extensive experience in growth strategy, financial marketing, and leadership across competitive industries.
With a proven track record of driving 1,000% revenue growth and leading award-winning campaigns, he shares how integrating purpose and empathy can elevate brand trust, engagement, and long-term success.
🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta
🧭 In this episode, we cover:
• How empathy transforms marketing from transactional to meaningful
• Why purpose is the foundation for sustainable growth
• Practical ways to connect authentic values with business outcomes
• Real-world examples of purpose-driven leadership in action
🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate team, this conversation will help you bring purpose and empathy to the heart of your marketing strategy.
Ashkan Maher
CMO of Falcon Wealth Planning
Ashkan Maher is the Chief Marketing Officer at Falcon Wealth Planning, where he leads the firm’s brand, digital marketing, and client growth strategies. Under his leadership, Falcon Wealth has grown to manage over $1.4 billion in assets, continuing its rise as one of the leading fee-only financial planning firms in the country.
Ashkan focuses on using Google Search, SEO, AEO (Answer Engine Optimization), and performance marketing to help more families find and connect with Falcon Wealth’s fiduciary planning services. By combining smart data, creative storytelling, and advanced AI tools, he’s helped the firm reach new audiences and strengthen trust through education-based marketing. His work also helped Falcon Wealth earn a ThinkAdvisor Luminaries Finalist award for Excellence in PR and Marketing, recognizing the firm as a national leader in financial marketing innovation.
Known for his empathetic leadership style, Ashkan believes the best results come from building trust, collaboration, and purpose across his team. He leads with understanding and accountability, empowering those around him to do meaningful work that serves both the firm and its clients.
Before joining Falcon Wealth, Ashkan led marketing efforts at several agencies, managing large advertising budgets and driving strong business growth. His mix of creativity, strategy, and empathy continues to fuel Falcon Wealth’s success and brand reputation nationwide
