Meg Roberts

Meg Roberts is the CEO of Head to Toe Brands (HTT), a leading beauty and wellness franchise platform owned by Riverside Private Equity. The HTT platform currently includes The Lash Lounge, Frenchies Modern Nail Care, Bishops Cut & Color and Delta Crown Extensions.

Prior to being acquired by Riverside in 2024, Roberts served as the CEO & President of The Lash Lounge, where she successfully grew the brand from 14 to over 140 open stores. Meg began her career in franchising in 2007 with Service Brands International where she served as the youngest President to lead the Molly Maid brand, a system of over 250 franchisees. Roberts was instrumental in the sale of Molly Maid to Riverside Private Equity, where the brand was synergistically added to Neighborly, the world’s largest home service network.

Roberts credits her success to understanding the value of having great mentors, including Craig Donaldson, CEO of Authority Brands and Mary Thompson, CEO of BNI.

Meg holds a Bachelor of Arts degree from the University of Michigan and a Master of Arts in Marketing Research from Michigan State University. In 2020 Roberts was appointed to the Board of the IFA. In 2026 she was appointed Vice Chair of the IFA Foundation where she is focused on fundraising and political action in support of the franchising industry. Roberts career in franchising includes being named to Crain’s Detroit Magazine 40 under 40, being featured in an episode of the A&E series “Be the Boss” and co-founding the 30-under-30 Mentor Program designed to inspire and coach those new to franchising.