Liza Adams
AI Advisor | Go-to-Market Strategist | CEO of Growth Path Partners
Liza Adams is an AI Advisor and GTM strategist who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings deep expertise in leading through technological shifts.
Her people-first, AI-forward approach helps organizations unlock what's possible through real-world use cases, delivered via applied AI workshops and strategic advisory engagements, and her biweekly LinkedIn newsletter "Applied AI in GTM."
Across multiple companies, she has led transformations into high-performing teams where human and AI teammates work together to achieve breakthrough results in just a few months.
Innovative Work Models for the Future with Liza Adams
Companies that redesign work models for agility and adaptability see 30% higher performance compared to peers (McKinsey). Yet many organizations still rely on outdated structures that cannot keep pace with the integration of ...