Larisa Walega
Chief Growth Officer of Ziebart
Larisa Walega serves as the Chief Growth Officer at Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands, helping drive growth while creating a more seamless customer experience across every touchpoint. A Certified Franchise Executive, she is passionate about empowering franchise owners, building strong brand cultures, and helping businesses grow with purpose. Larisa currently serves as Chair of the International Franchise Association’s Women’s Franchise Committee and has been recognized as a leading voice in franchising and marketing by Entrepreneur and Global Franchise.
June 9, 2026
Empathy, Community, and Connection in Franchise Leadership with Larisa Walega
Great franchise growth is not only about expansion. It is about creating trust, connection, and a seamless experience for customers, franchise owners, and teams.
In this episode of The Bliss Business Podcast, we welcome Larisa Walega, Chief Growth Officer of Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands. Larisa helps drive growth while creating a more connected customer experience across every touchpoint, and she is passiona...
In this episode of The Bliss Business Podcast, we welcome Larisa Walega, Chief Growth Officer of Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands. Larisa helps drive growth while creating a more connected customer experience across every touchpoint, and she is passiona...
Guest: Larisa Walega