Larisa Walega
Chief Growth Officer of Ziebart
Larisa Walega serves as the Chief Growth Officer at Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands, helping drive growth while creating a more seamless customer experience across every touchpoint. A Certified Franchise Executive, she is passionate about empowering franchise owners, building strong brand cultures, and helping businesses grow with purpose. Larisa currently serves as Chair of the International Franchise Association’s Women’s Franchise Committee and has been recognized as a leading voice in franchising and marketing by Entrepreneur and Global Franchise.
June 9, 2026
Empathy, Community, and Connection in Franchise Leadership with Larisa Walega
In this episode of The Bliss Business Podcast, Larisa Walega, Chief Growth Officer of Ziebart International Corporation, explains how empathy in franchise leadership starts with listening to franchise owners, treating customer experience as emotional, and building systems that protect trust instead of replacing it.
Guest: Larisa Walega