Jamie Eslinger

Jamie Eslinger, named an Entrepreneur Top 50 Franchise CMO Game Changer, is a dynamic marketing leader with over 20 years of experience driving brand growth, innovation, and audience engagement across startups, international retail, franchising, and iconic global brands.
Currently Chief Marketing Officer of Shoot 360, Jamie leads marketing with a strong focus on digital lead generation, customer acquisition, and local market engagement.
Jamie began her career in sports marketing with the WNBA, NBA, and NHL at Washington Sports and has held key marketing leadership roles at The Little Gym, PartyLite, and Baskin-Robbins. As CMO at JEM Brands she lead their Crunch Fitness, Massage Envy, and European Wax Center franchise locations across the U.S. Throughout her career, she has led cross-functional teams, large-scale initiatives, and transformative brand strategies that deliver measurable results.
Known for combining strategic rigor with creative flair, Jamie has built award-winning campaigns — including a Gold Reggie Award for her work with Yahoo.com and Baskin-Robbins — and is recognized for expertise in digital marketing, lead generation, PR, grassroots promotions, and change management. Her work has consistently increased brand awareness, customer engagement, and franchisee success.
Jamie’s work has been featured in Marie Claire magazine, and she is passionate about mentoring emerging professionals and giving back through community initiatives, including Komen for the Cure.
Outside of work, Jamie enjoys pickleball, yoga, a good spa day, and spending time with her two mini dachshund puppies, Katy and Sadee.