Alicia Hart

Alicia Hart is Senior Vice President and Chief People Officer at Merchants Fleet and a member of the company’s Executive Leadership Team, where she leads the enterprise people strategy, including talent, culture, leadership development, and employee experience.

Alicia has been with Merchants Fleet for more than two decades, joining the company in 2003 and growing her career across the HR function. Her journey from HR Administrator to Chief People Officer reflects both her deep commitment to the organization and the career growth opportunities available to employees at Merchants.

She partners closely with the CEO and Executive Leadership Team to ensure the company’s people, culture, and organizational design support its long-term strategy and continued growth. Alicia has played a key role in guiding the organization through periods of transformation, including leadership transitions, workforce evolution, and the ongoing focus on building a high-performing, engaged workforce.

Known for her practical and steady leadership style, Alicia is focused on creating an environment where employees can do their best work, grow their careers, and feel connected to the company’s purpose. Under her leadership, Merchants has strengthened employee engagement and culture and has been recognized as a Great Place to Work for over a decade, reinforcing its reputation as an employer of choice.

Alicia holds an MBA and maintains SPHR and SHRM-SCP certifications. She lives in New Hampshire with her family and remains actively engaged in the broader HR community.